mlmjr asked: Re: Protect your privacy. This is an honest question. I'm sincerely not trying to be a dick. But why is Google (or any site) tracking a bad thing? Besides targeted ads, what exactly can this information they're gathering be used for? What makes it so scary? Every time this topic comes up, I feel ignorant. I'm missing something. If I'm going to be sacred, I want it to be for valid reasons and not just because everyone else is frightened. Any recommended reading? Thank you.